UX/UI Designer · Consultant · Author

Designing UX systems
that make complexity workable

Concepts, frameworks, and strategies for scalable digital products

I develop UX concepts that focus on structure, semantics, and scalability rather than isolated screens or visual trends. My work explores how complex design systems can be made understandable, maintainable, and adaptable across brands, themes, devices, and teams. This website serves as a publishing platform for my concepts, methods, and frameworks around UX/UI design—covering topics such as token architectures, semantic systems, layout standards, and design-to-development alignment. The goal is to establish clear mental models for designers and developers working on complex digital products.

UX/UI Design & Coding

My work centers on User Experience (UX) and User Interface (UI) design with a strong emphasis on design systems, token-based design, information architecture, and interface structure. I bring a deep technical background with long-term experience in HTML, CSS, JavaScript, PHP, and MySQL, complemented by hands-on work with modern frameworks such as Vue.js and Angular. This combination allows me to design systems that go beyond visual consistency and address real-world challenges such as theming, scalability, naming, and implementation constraints. I focus on creating UX foundations that work across teams, products, and technical environments. If you are looking for a UX/UI expert who designs systems—not just interfaces—I am open to collaboration.

Consulting: Digital Workflow, eCommerce & Marketing

I support organizations in structuring complex digital products, improving collaboration between design and development, and establishing sustainable UX foundations. My background spans print, marketing, early web, and modern product development, including experience in Silicon Alley in New York during the formative years of the web. Today, my consulting work focuses on UX strategy, design system architecture, and workflow optimization—helping teams reduce friction, resolve structural conflicts, and scale their products efficiently.

Book Author and Publications

Alongside my consulting and design work, I develop written frameworks and publications that formalize the concepts presented on this website. These include books and workshops on design systems, token architectures, interface semantics, and UX methodologies. The publications are designed to translate practical experience into reusable models and standards that teams can apply in real-world projects.

About Me

My professional focus has evolved from hands-on design toward system-level thinking and conceptual work. What connects all phases of my career is the interest in structure, clarity, and the reduction of complexity through well-defined models. This section provides background on my professional path and the experiences that shape my approach to UX/UI design and consulting.

Let’s talk

I enjoy thoughtful conversations
about complex problems.
If that resonates, feel free to get in touch.

REDIM_COOKIEHINT_HEAD

REDIM_COOKIEHINT_INFO_1

REDIM_COOKIEHINT_INFO_2