“Design systems and application shells
are not nice-to-have. They are core infrastructure—and one of your most valuable assets.”

Michael Baumgardt

Consulting & Strategy

Over the years, I have supported small and large organizations in shaping their digital products, workflows, and strategies. My work spans from media companies to large retail organizations, with a strong focus on B2C products and platforms.

My consulting approach combines UX strategy, system thinking, and practical implementation experience. I specialize in working with open-source technologies and scalable digital solutions that align business goals, user needs, and technical realities.

If you’d like to talk through a specific situation or question, feel free to reach out.

Building a Digital Business

If you are building a digital business or scaling an existing one, choosing the right tools and structures early on is critical. I help organizations identify sustainable, affordable alternatives to complex enterprise solutions and support them in designing a coherent digital setup.

Through consulting sessions and educational formats such as webinars, I share practical guidance on selecting, integrating, and operating digital systems that support growth without unnecessary complexity.

Key topics include:

Content Management Systems
Enterprise Resource Planning (ERP)
Time Tracking and Resource Management
Asset and Content Management
Cloud-based infrastructures

In addition, I advise on broader strategic questions such as:

How to build and structure a digital presence
How to approach eCommerce in a sustainable way
How to design effective digital sales funnels
How to align content marketing and social media with UX goals

Optimizing UX/UI & Development Processes

Many software organizations struggle with inefficient workflows, unclear responsibilities, and repeated rework. UX, development, project management, and business goals are often misaligned, leading to unnecessary cost and friction.

I work with designers, developers, project managers, and decision-makers to analyze existing processes and identify structural weaknesses. The focus is not on introducing more frameworks, but on creating clarity, shared understanding, and realistic workflows.

Key areas of focus include:

Defining roles and responsibilities within digital projects
Establishing a meaningful Definition of Ready and Definition of Done
Understanding why Information Architecture is a foundational requirement, not an optional step
Clarifying the role of project management within agile and hybrid environments

Integrating quality assurance and documentation into the overall workflow
Using surveys and lightweight research methods effectively for UX insights
Developing a clear strategy for integrating UX/UI into product development
Reducing cost and rework through proper preparation and decision-making

Let’s talk

I enjoy thoughtful conversations
about complex problems.
If that resonates, feel free to get in touch.